Based on your answers, we’ve identified key growth opportunities that can take your Pinterest strategy to the next level. With the right focus, your business could be achieving significant results just like HP
Opportunity : By fine-tuning your content strategy, you can increase your visibility by up to (result percent in mind 40%). This includes posting at optimal times, utilizing high-traffic keywords, and ensuring each Pin aligns with your brand’s goals.
Without a tailored content strategy, you’re likely not leveraging Pinterest’s full potential for organic growth.
Opportunity : Brands that create content around seasonal trends and national holidays often see a 30% boost in engagement.
A missed opportunity to connect with users during key events such as Christmas, Easter, and major life events like weddings or birthdays.
Opportunity : Our clients who integrate paid ads with their organic strategy experience 50% faster growth.
Without paid ads, you’re leaving potential conversions on the table by not targeting the right audience at the right time.
We can seamlessly integrate the Pinterest Conversion API and Tag into your website to start building a fortress of first-party data. Businesses that have implemented this strategy have seen up to
This will allow you to track user activity and optimize campaigns for maximum return
By using Pinterest Rich Pins & Shopping Ads, businesses have experienced
We can help set up and manage these ads, ensuring you achieve optimal results.
We know that lack of time and expertise can hold you back from achieving these results, that’s where we come in. Here’s how we can help you turn these growth opportunities into measurable success
Achieve a 30-40% boost in traffic with fully managed Pinterest services.
Our team handles everything from content creation and scheduling to optimization and strategy, freeing you to focus on other parts of your business.
Expect up to 3x? return on ad spend with our expertly designed ad campaigns.
We’ll set up and manage Pinterest ads to ensure you’re reaching the most engaged audience, driving clicks, and boosting sales.
A comprehensive Pinterest growth strategy tailored to your specific business needs.
Receive ongoing support and personalized advice, ensuring your Pinterest strategy evolves with platform changes and business growth.
We understand it can feel like a big step to commit to a new strategy. That’s why we’re offering a free Pinterest audit to show you exactly how you can start seeing results.
Here’s what you’ll get :See firsthand how optimizing your Pinterest strategy can lead to significant growth. Book your free consultation today, and let’s work together to start driving results for your business.
Source : Pinterest
HP ran a full-funnel campaign in Germany to grow their Instant Ink subscription by boosting brand awareness and driving sign-ups. Leveraging Pinterest’s targeting, they reached an audience interested in printing, parenting, and ready to shop. With Premiere Spotlight and one-click conversions, the campaign set a new company record for social media efficiency achieving a 44% lower cost than other social channels and a 32% reduction in cost per enrollment.
Results:lower cost than other social channels1
reduction in cost per enrollment1
To achieve their goals, HP launched a full-funnel campaign in Germany, starting with a Premiere Spotlight takeover to build awareness. They followed up with ads featuring direct links, allowing for seamless one-click conversions.
HP’s ad creative focused on relatable printer issues, offering solutions to Pinterest shoppers. Pinterest helped HP optimize their media plan, recommending budgets and ad formats based on KPIs. By skipping close-ups and linking directly to the website, they streamlined the conversion process.
HP amplified these efforts with a Premiere Spotlight takeover, scheduled strategically for a Sunday when Germans are typically home due to shop closures, maximizing visibility and engagement.
Based on HP's multi-touch attribution model, Pinterest emerged as the most cost-effective channel for Instant Ink enrollments, achieving 44% lower costs than other social platforms.
Comparing Q1 '24 to Q3 '23, HP saw a 27% reduction in cost per traffic and a 32% drop in cost per enrollment, meeting all campaign objectives and setting a new low-cost record for social media in Germany.
Premiere Spotlight played a key role, boosting action intent by +4.4 points and brand attribution by +7.3 points. The direct links feature also helped move customers from discovery to action with a single click.
Following this success, HP plans to adopt an always-on strategy.
“Pinterest has proved the most cost-effective social channel for HP with Instant Ink’s enrollments — and has set a new low-cost record for social media activations in Germany.”
Aris Arakelian
EMEA Paid Social Manager, HP