Based on your answers, we’ve identified key growth opportunities that can take your Pinterest strategy to the next level. With the right focus, your business could be achieving significant results just like Barclays
Opportunity : By fine-tuning your content strategy, you can increase your visibility by up to (result percent in mind 40%). This includes posting at optimal times, utilizing high-traffic keywords, and ensuring each Pin aligns with your brand’s goals.
Without a tailored content strategy, you’re likely not leveraging Pinterest’s full potential for organic growth.
Opportunity : Brands that create content around seasonal trends and national holidays often see a 30% boost in engagement.
A missed opportunity to connect with users during key events such as Christmas, Easter, and major life events like weddings or birthdays.
Opportunity : Our clients who integrate paid ads with their organic strategy experience 50% faster growth.
Without paid ads, you’re leaving potential conversions on the table by not targeting the right audience at the right time.
We can seamlessly integrate the Pinterest Conversion API and Tag into your website to start building a fortress of first-party data. Businesses that have implemented this strategy have seen up to
This will allow you to track user activity and optimize campaigns for maximum return
By using Pinterest Rich Pins & Shopping Ads, businesses have experienced
We can help set up and manage these ads, ensuring you achieve optimal results.
We know that lack of time and expertise can hold you back from achieving these results, that’s where we come in. Here’s how we can help you turn these growth opportunities into measurable success
Achieve a 30-40% boost in traffic with fully managed Pinterest services.
Our team handles everything from content creation and scheduling to optimization and strategy, freeing you to focus on other parts of your business.
Expect up to 3x? return on ad spend with our expertly designed ad campaigns.
We’ll set up and manage Pinterest ads to ensure you’re reaching the most engaged audience, driving clicks, and boosting sales.
A comprehensive Pinterest growth strategy tailored to your specific business needs.
Receive ongoing support and personalized advice, ensuring your Pinterest strategy evolves with platform changes and business growth.
We understand it can feel like a big step to commit to a new strategy. That’s why we’re offering a free Pinterest audit to show you exactly how you can start seeing results.
Here’s what you’ll get :See firsthand how optimizing your Pinterest strategy can lead to significant growth. Book your free consultation today, and let’s work together to start driving results for your business.
Source : Pinterest
Barclays use Pinterest to drive increased awareness and traffic.
Barclays ran a multi-objective campaign on Pinterest, targeting people planning key life moments. The result? Increased awareness of the Barclays Visa card and a significant boost in landing page traffic.
Results:lift in in-store sales2
lift in brand favorability1
ROAS2
People turn to Pinterest to plan everything from daily decisions to major milestones like a honeymoon or first home. To connect with these planners, Barclays teamed up with Achtung! and SYZYGY Performance Marketing GmbH to launch a campaign promoting the Barclays Visa, offering financial flexibility for life's big moments
Barclays' campaign, focused on planning for life’s big moments, achieved impressive results: a 96% higher oCTR, 47% lower oCPC, and 23% lower CPM compared to FinServ benchmarks.
Planning for life’s important moments, people come to Pinterest seeking inspiration, ready to take action. This creates a prime opportunity for brands to reach them with relevant, contextual ads.
Barclays targeted interests and keywords around key life moments, using standard and video ads to connect the emotion of these milestones with the benefits of the Barclays Visa card. By blending awareness and consideration objectives, the campaign maximized visibility and boosted landing page traffic.
“Combining the planning mindset of Pinterest users with targeting around important life moments delivered results that vastly exceeded our expectations. We were also impressed by the quality of the traffic. Significantly more people applied for the Barclays Visa credit card from Pinterest, compared to other campaigns.
Julia Müller
Partner Manager, Barclays
Barclays’ awareness and consideration campaign outperformed Pinterest benchmarks, with a 47% lower oCPC and 23% lower CPM for FinServ, and nearly double the oCTR. This success shows how contextual targeting—focusing on life’s important moments—can drive more traffic at lower costs.