Based on your answers, we’ve identified key growth opportunities that can take your Pinterest strategy to the next level. With the right focus, your business could be achieving significant results just like Mars Airwaves
Opportunity : By fine-tuning your content strategy, you can increase your visibility by up to (result percent in mind 40%). This includes posting at optimal times, utilizing high-traffic keywords, and ensuring each Pin aligns with your brand’s goals.
Without a tailored content strategy, you’re likely not leveraging Pinterest’s full potential for organic growth.
Opportunity : Brands that create content around seasonal trends and national holidays often see a 30% boost in engagement.
A missed opportunity to connect with users during key events such as Christmas, Easter, and major life events like weddings or birthdays.
Opportunity : Our clients who integrate paid ads with their organic strategy experience 50% faster growth.
Without paid ads, you’re leaving potential conversions on the table by not targeting the right audience at the right time.
We can seamlessly integrate the Pinterest Conversion API and Tag into your website to start building a fortress of first-party data. Businesses that have implemented this strategy have seen up to
This will allow you to track user activity and optimize campaigns for maximum return
By using Pinterest Rich Pins & Shopping Ads, businesses have experienced
We can help set up and manage these ads, ensuring you achieve optimal results.
We know that lack of time and expertise can hold you back from achieving these results, that’s where we come in. Here’s how we can help you turn these growth opportunities into measurable success
Achieve a 30-40% boost in traffic with fully managed Pinterest services.
Our team handles everything from content creation and scheduling to optimization and strategy, freeing you to focus on other parts of your business.
Expect up to 3x? return on ad spend with our expertly designed ad campaigns.
We’ll set up and manage Pinterest ads to ensure you’re reaching the most engaged audience, driving clicks, and boosting sales.
A comprehensive Pinterest growth strategy tailored to your specific business needs.
Receive ongoing support and personalized advice, ensuring your Pinterest strategy evolves with platform changes and business growth.
We understand it can feel like a big step to commit to a new strategy. That’s why we’re offering a free Pinterest audit to show you exactly how you can start seeing results.
Here’s what you’ll get :See firsthand how optimizing your Pinterest strategy can lead to significant growth. Book your free consultation today, and let’s work together to start driving results for your business.
Source : Pinterest
Mars Airwaves boosted in-store sales and brand favorability with a multi-objective Pinterest campaign, focusing on attention-grabbing video ads and best practices.
Results:lift in in-store sales2
lift in brand favorability1
ROAS2
In late 2023, Airwaves sought to stand out in the German market, promoting their sugar-free gum to freshness-seeking consumers. Pinterest, with its visually rich content and shopping-focused audience, was the ideal platform for boosting brand perception and sales.
Rieke Fuhrmann, Head of Marketing Gum at Mars Wrigley, said, "Pinterest proved relevant for our target audience, delivering a great offline sales uplift."
Airwaves’ videos, showcasing the refreshing gum experience, exceeded benchmarks with a 22% higher video completion rate. Their dual-objective strategy—combining awareness and consideration—proved more effective, leading to a strong brand favorability lift and increased sales.
Individuals are progressively integrating hearty fixings, for example, morel mushrooms and pistachio margarine, to add profundity and wealth to their dishes. They are likewise exploring different avenues regarding jam flavors for a sweet and fulfilling treat. Interest in 'Japanese food sources' (+50%) is expanding, with scans on the ascent for dishes, for example, chicken karaage and katsu curry. These patterns offer a heavenly and invigorating culinary excursion for the season.
Source - Pinterest Autumn Trend Report 2024
