Based on the information we have so far, we believe your brand has the potential to grow reach on Pinterest by 60%. Since you are in the FMCG sector, your sales measurement will vary depending on whether you have an Ecommerce website or can generate sales online via a third party website.If your product only sells via retailers, this will impact your Pinterest strategy & growth potential.
Pinterest is an ideal place to explore new and creative recipes that can elevate your summer menu. With searches for “fun things to cook” and “summer special recipes” rising by 1060% and 135% respectively, this season is all about refreshing takes on classic, healthy ingredients like mango and avocado, innovative sourdough creations, and refreshing new tea beverages that make for the perfect summer drink.
Source - Pinterest Autumn Trend Report 2024