Based on your answers, we’ve identified key growth opportunities that can take your Pinterest strategy to the next level. With the right focus, your business could be achieving significant results just like DFS
Opportunity : By fine-tuning your content strategy, you can increase your visibility by up to (result percent in mind 40%). This includes posting at optimal times, utilizing high-traffic keywords, and ensuring each Pin aligns with your brand’s goals.
Without a tailored content strategy, you’re likely not leveraging Pinterest’s full potential for organic growth.
Opportunity : Brands that create content around seasonal trends and national holidays often see a 30% boost in engagement.
A missed opportunity to connect with users during key events such as Christmas, Easter, and major life events like weddings or birthdays.
Opportunity : Our clients who integrate paid ads with their organic strategy experience 50% faster growth.
Without paid ads, you’re leaving potential conversions on the table by not targeting the right audience at the right time.
We can seamlessly integrate the Pinterest Conversion API and Tag into your website to start building a fortress of first-party data. Businesses that have implemented this strategy have seen up to
This will allow you to track user activity and optimize campaigns for maximum return
By using Pinterest Rich Pins & Shopping Ads, businesses have experienced
We can help set up and manage these ads, ensuring you achieve optimal results.
We know that lack of time and expertise can hold you back from achieving these results, that’s where we come in. Here’s how we can help you turn these growth opportunities into measurable success
Achieve a 30-40% boost in traffic with fully managed Pinterest services.
Our team handles everything from content creation and scheduling to optimization and strategy, freeing you to focus on other parts of your business.
Expect up to 3x? return on ad spend with our expertly designed ad campaigns.
We’ll set up and manage Pinterest ads to ensure you’re reaching the most engaged audience, driving clicks, and boosting sales.
A comprehensive Pinterest growth strategy tailored to your specific business needs.
Receive ongoing support and personalized advice, ensuring your Pinterest strategy evolves with platform changes and business growth.
We understand it can feel like a big step to commit to a new strategy. That’s why we’re offering a free Pinterest audit to show you exactly how you can start seeing results.
Here’s what you’ll get :See firsthand how optimizing your Pinterest strategy can lead to significant growth. Book your free consultation today, and let’s work together to start driving results for your business.
Source : Pinterest
DFS, a leading UK furniture retailer, turned to Pinterest to boost brand awareness and bring their "What's Your Thing?" campaign to life. With a Premiere Spotlight takeover, creator partnerships, and the innovative use of Pinterest’s Shuffles app, DFS achieved impressive results.
Results:video views
reach with Shuffles ads
higher oCTR on Creator ads than goal
higher oCTR on Shuffles ads than goal
DFS launched the #MyDFSThing campaign, encouraging home enthusiasts to create interactive collages using DFS products. Shuffles allowed users to design mood boards, which were then shared as shoppable content, driving organic awareness and purchase opportunities.
To amplify the campaign, DFS ran a competition to "win your thing" from the #MyDFSThing Shuffle, increasing visibility and engagement.
Catherine Woodward, Head of Digital Marketing at DFS, said, "Shuffles allowed customers to browse our collection and bring design ideas to life, boosting their confidence before purchasing."
Trending searches on Pinterest show that summer 2024 will be all about vibrant and personalized home decor, with searches for “dopamine decor” increasing 280%. Gone are the days of bland and generic beige interiors. People are yearning for spaces that burst with color, comfort and character, reflecting their individual personalities and creating a welcoming sanctuary that feels uniquely their own. Inspired by the timeless elegance of Nancy Meyers' signature style and her ability to infuse warmth and sophistication into every space, individuals are drawn to eclectic vintage decor that tells a story and adds a sense of nostalgia and charm. This trend toward personalized, eclectic and inviting home decor is driven by a desire to create environments that evoke a sense of joy.
Source - Pinterest Autumn Trend Report 2024