Housed on the fourth floor of Fortnum & Mason’s iconic Piccadilly store, The Diamond Jubilee Tea Salon offers a refined and memorable Afternoon Tea experience. Opened by Her Majesty Queen Elizabeth II in 2012, the venue pays homage to the longstanding heritage of British tea culture and Fortnum’s own three centuries of expertise.
A Traditional Experience with Modern Flexibility
Afternoon Tea at Fortnum & Mason is served daily, with multiple sittings available from lunchtime through to late afternoon. The menu offers a range of Afternoon Tea options designed to suit various dietary preferences and tastes. Guests can choose from Traditional Afternoon Tea, Savoury Afternoon Tea, Vegetarian, and Vegan menus all of which maintain the same standard of care, presentation, and flavour.
The Traditional option includes a selection of delicate finger sandwiches filled with ingredients such as rare breed hen’s egg mayonnaise, coronation chicken, cucumber with mint cream cheese, and smoked salmon. These are followed by plain and fruit scones served warm with Fortnum’s strawberry preserve and clotted cream, and a trio of pâtisseries crafted by in-house pastry chefs.
For those who prefer something less sweet, the Savoury Afternoon Tea replaces cakes with items such as cheese scones and savoury pastries. Vegan and vegetarian menus include equivalent courses using plant-based or meat-free alternatives without compromising on presentation or taste.
Tea Selection and Enhancements
With over 100 loose-leaf teas available from their own collection, Fortnum & Mason takes pride in guiding guests through the perfect pairing for their chosen menu. The knowledgeable team are on hand to recommend blends ranging from robust black teas to lighter green or floral options.
For a celebratory touch, guests can opt to include a glass of Fortnum’s Blanc de Blancs Champagne or one of their tea-inspired cocktails. These pairings offer a contemporary update to the traditional service, while still retaining the elegance Fortnum & Mason is known for.
Elegant Interiors and Quiet Ambience
The Diamond Jubilee Tea Salon is decorated in a soft palette of green, cream and gold, creating a calm and classic atmosphere. With crisp white table linens, polished silverware and fine bone china, the room balances formality with comfort. A pianist plays live at selected times, adding to the ambience without overwhelming conversation.
The venue is suitable for a wide range of occasions, from casual catch-ups and birthdays to anniversaries or special outings with family. Children are welcome, though the format and setting are best appreciated by adults and older children. Private rooms can also be reserved for more intimate gatherings or group celebrations.
Booking and Location
Due to its popularity, advance booking is recommended particularly for weekend sittings. The Diamond Jubilee Tea Salon is located within Fortnum & Mason’s flagship store at 181 Piccadilly, London, and is easily accessible via Piccadilly Circus or Green Park stations.
Reviews

An unforgettable afternoon tea experience! The ambiance was elegant, the service impeccable, and the selection of teas and treats truly delightful.

The finger sandwiches were fresh and flavorful, the scones warm and buttery, and the pastries a perfect sweet ending. A must-visit for tea lovers!

Impeccable service and a beautifully presented afternoon tea. The live piano music added a charming touch to the whole experience.

A classic afternoon tea with a modern twist. The variety of teas and the quality of the food were outstanding. Highly recommended!

The Diamond Jubilee Tea Salon offers a quintessential British afternoon tea experience. The attention to detail and the quality of the offerings are top-notch.
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