Tapping into a cultural moment around the World Cup, we helped TUI launch The World Cook, a competitive international cooking series streamed on Amazon Prime Video Challenge We needed to drive awareness of TUI as more than just a package holiday provider by showcasing the vast product offering, driving fame and talkability amongst audiences. The […]
eBay at the Met Gala: Redefining Luxury with Authenticity and Sustainability Challenge Despite the rise of circular fashion and its Authenticity Guarantee, eBay faced challenges in capturing market share and credibility in high-end luxury fashion. The goal was to change perceptions of eBay’s fashion and raise awareness of the Authenticity Guarantee, aiming to become the […]
In 2023, India’s 5G networks went live. All the leading telcos launched at the same time and the race was on to sign up as many of the half billion 4G users to the new technology. However, consumers were not convinced. Outspoken 5G skeptics took to social media to voice concerns and raise questions about […]
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